We all have our “zones of genius.” As a business owner, your zone of genius is likely building products or services people want, generating revenue, and strategizing for growth. Your zone of genius is likely not design.
Color is one of the strongest tools in your toolbox as a designer. It’s one of the first things a person notices when they visit a website or open an app. And it immediately influences how they respond psychologically and emotionally to that product.
Moodboards have been used in the design world since before the advent of digital design. They’re used in everything from fashion or architecture to flesh out ideas before embarking on the more complex (and expensive) parts of the design process.
Marketing can feel like a daunting task. There are so many options out there, and so many different approaches. Do you need to spend hundreds or thousands of dollars on ads to get results? Do you need an Instagram account with 10,000 followers before you get anywhere? What if you just don’t feel like you have any time for marketing?
In this post by author Cameron Chapman, get advice for fostering more healthy remote work habits and balance your work and personal life.
If You’re Human, You’re Creative
What do you think of when you think of creativity?
If you think about fine artists, musicians, writers, filmmakers, and the like, then you’re right. But only partially so.
Maybe you think that creativity is something you’re born with. Or maybe you think that you have to be right-brained or else you’re just not going to be very creative.
While 83% of workers say remote work would make them happier with their jobs, not many people anticipated that the shift would happen as suddenly as it did. With companies around the world quickly transitioning their workforce to working from home, some employees will find it a challenge to make the switch. While designers may have dreamed of working in their pajamas from their couch all day, the realities of being a productive remote worker will quickly show that this method is not optimal.
When you’re first starting out as a creative entrepreneur, it can be really easy to find yourself working 12+ hour days for weeks on end with virtually no breaks. Sometimes this is because you’re still working a day job while starting your business while other times it’s because you’re just eager to get your new venture off the ground (and earning money before your savings runs out).
When I say journaling has transformed my life, I’m not being hyperbolic When working through some “capital-T” Trauma a few years ago, I had a hard time talking about what I had been through. For a while, I couldn’t even admit it to myself. But I finally had a breakthrough by journaling about it, and eventually was able to turn to therapy and EFT to work through it.
Introduced more than five years ago, Google’s Material Design guidelines have become the signature look of their websites and app-based services. They’re immediately recognizable as affiliated with Google, a boon for the company’s branding.
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“Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.” —Herman Zapf
Just a few short years ago, designers were severely restricted in their choice of web fonts. The options were generally limited to system fonts and hoping that the site’s visitors had those fonts installed.
Good design is good design, right? True, but there are specialized considerations that come into play depending on the medium for that design. Design principles for something like an app made to run on a desktop computer are usually slightly different from the most effective mobile UX design conventions.